OPI - Brand Store
OPI is a global leader in the professional nail care industry. Providing high-quality, highly-pigmented nail and gel polish that's long-lasting and chip-resistant.
Objective:
Define, create & design a brand store for OPI on Amazon.ae to:
Introduce shoppers to OPI & establish the brand as experts in the nail care category, boasting their leading portfolio in the region.
Help our shopper identify with OPI through youthful imagery and tone of voice.
Drive effective navigation and inspiration to influence generally traditional (offline shoppers) to bulk purchase and cross purchase within the full brand portfolio.
Serves as a landing page to external paid/social media campaigns.