SebMan

Sebastian has created a new form of hair care for men with the Seb Man line, which caters to the multi-faceted needs of the modern man. Seb Man is a compact but versatile line with 12 care and styling products for hair and beard care.

Objective:
Define, create & design a brand store for SebMan on Amazon.ae to:

  • Help shoppers discover a Men’s hair care, styling & grooming range within the Wella professional portfolio, which is a century-old brand that helps enable them to express all versions of themselves with ease.

  • Drive effective navigation and inspiration to influence generally traditional (offline shoppers) to bulk purchase and cross purchase within the full brand portfolio.

  • Serves as a landing page to external paid/social media campaigns.